Memo: Agency Engagement Around the Combined Federal Campaign and Giving Tuesday

YCBTFOC MarkTo:          Cabinet Officials
 

From:     Deb Haaland
               Secretary, Department of the Interior
               2021 Honorary Co-Chair, Combined Federal Campaign
               

               Kiran Ahuja
               Director, Office of Personnel Management
               2021 Honorary Co-Chair, Combined Federal Campaign

Re:         Agency Engagement Around the Combined Federal Campaign and Giving Tuesday

 

CFC AND GIVING TUESDAY

The holiday season is fast approaching, and as you are likely aware, Giving Tuesday has become a “national holiday” of sorts in recent years. Following on the heels of Black Friday and Cyber Monday, Giving Tuesday (November 30) is a nationwide campaign to encourage consumers to remember charitable organizations and important causes, and those most in need during the holiday season.

This Giving Tuesday, we need your help.

This year, we serve as co-chairs of the Combined Federal Campaign (CFC), a Government-wide effort led by the Office of Personnel Management to encourage charitable giving among members of the Federal workforce. The CFC is the world's largest and most successful annual workplace charity campaign. With campaigns in every cabinet department and agency throughout the country and overseas, the CFC raises millions of dollars every year. Pledges made by Federal civilian, postal, and military employees during the campaign season support eligible non-profit organizations that provide education, health and human services, among other benefits, throughout the world.

The CFC runs annually from September 1 to January 15, and thanks to this incredible, voluntary giving program, Federal employees have pledged more than $8.5 billion to charity since 1961. Current and former members of the Federal workforce are able to give in a variety of ways, including through payroll deductions. Federal employees and retirees can support multiple vetted charities with one donation or even pledge time to volunteer. The CFC is a very special program, and we are incredibly proud of it.

We are pleased by the engagement of agencies across the Federal Government in the CFC and are thrilled that Vice President Harris recorded the CFC 2021 kickoff video. As senior officials in this administration, we know all too well that Federal employees have stepped up in important and profound ways to combat a global pandemic and set our country on a path toward economic recovery. In fact, last year, the CFC campaign raised more than $83 million. We know our Federal family will step up again to support our communities, particularly those most in need.

WHAT WE NEED FROM YOU

This year, in the lead up to and on Giving Tuesday, we ask that you help remind your workforce of the importance of the CFC and its theme, “You Can Be the Face of Change.” You can do that in a variety of ways.

  • Include CFC messages in your internal communications to your workforce. That could include:
  • Leverage the CFC toolkits that contain already-created content for you to use- included below are toolkits your team can use throughout the CFC season.
    • Start Strong Toolkit: The Start Strong toolkit is designed to help you launch the CFC within your agency, pique your colleagues’ interest in the campaign, and generate momentum to carry through the entire CFC season.
    • Leadership Toolkit: Use this toolkit to guide you as you engage with your agency’s CFC leaders and plan ways to support their efforts to promote the campaign.
    • Cause of the Week Toolkit: Use this toolkit to help promote CFC causes during each week of the campaign. Each cause of the week toolkit includes the following resources: social media content, images, a video, a banner, and a splash screen.

OTHER CONSIDERATIONS

We encourage you to work closely with your Office of General Counsel and CFC campaign vice chair to ensure that you are following all applicable laws and regulations regarding encouraging charitable giving.

A THANK YOU

As people who have worked in organizing and advocacy, efforts like this excite us, because it is a collaborative effort that gives everyone a chance to make a difference and produce tangible impacts for families in every community. It is this generosity of spirit that defines us as public servants. This year continues to challenge us all in unexpected ways in our neighborhoods, our Nation, and around the world. From the ongoing COVID-19 pandemic and the economic struggles that have ensued, to extreme weather events caused by climate change such as multiple hurricanes and ongoing wildfires, there is no shortage of reasons to give.

Thank you for prioritizing the CFC and Giving Tuesday. Our Nation is at our best when we work together to address our greatest challenges. Through your amplification of the CFC, “You Can Be the Face of Change.”

If you have any questions, please email our White House Liaisons, Maggie Thompson (DOI) and Jason Tengco (OPM), at [email protected] and [email protected]

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