In early 2023, EarthShare set out to produce a piece of interactive, educational content all about the United Nations’ 30x30 target. The goal? To broaden 30x30 beyond the expert environmentalist silo where it’s most commonly understood and break it down into a solution-oriented, user-engaging format that is accessible to everyone—but especially to those who have never heard of 30x30 before. We wanted to give people actionable ways to learn, get involved, and support 30x30 project work happening where they live.
What It Looks Like
EarthShare developed a microsite dedicated to 30x30 and the solutions already taking place to ensure 30% of ecologically critical lands and 30% of fresh and marine waters are protected by 2030. We started by building out six interactive solution modules, which users can navigate through similar to an online exhibit, learning about what each solution is, how it works, who it’s impacting, where it’s taking place, nonprofits implementing the solution, and more.
Our first six solutions are:
- Sustainable Agriculture
- Coral Reef Restoration
- Sustainable Fisheries
- Pollinator Regeneration & Protection
- Resilient Communities
- Forest Regeneration
For each of these solutions, we partnered with an organization in our Nonprofit Network (500+ nonprofits) who is an expert in the solution area and could contribute their knowledge, experiences, and expertise to help improve accuracy and storytelling. We wanted those organizations that are on the ground doing the work to have a strong presence and voice in communicating these solutions.
Why It’s Important
30x30 is one of the most prominent environmental goals of our time, and one with very real stakes. If we don’t dramatically address our actions and their environmental impacts right now, we are going to see significant biodiversity loss by 2030—period.
However, this is also one of the most promising goals of our time. 30x30 is achievable. But if we’re going to make the sweeping changes that are necessary, public support is key. And the first step to public support is public awareness. This is what EarthShare set out to do with The 30x30 Project, and it’s something we hope to continue expanding to 2030 and beyond!
